The new brewing apparatus was created with one purpose with one objective in mind: making wonderful coffee as easy as possible.
BY JOHN TAVES
A SPECIAL EDITION OF BARISTA MAGAZINE
Photos by Josh Taves
Laura Sommers callsfor no introduction. If you’ve worked in the field of coffee for any length of time, it’s nearly certain that you’ve got the enjoyment of using any of her products. Since the starting of the 1990s, Laura has been the person behind brands such as Espresso coffee Supply, Cremaware, Rattleware, EkoBrew, and Bonavita. Why haven’t more people have heard of her? To her praise, Laura is excessively kind and modest, and she prefers to give credit to the co-workers in her team prior to herself. When Laura decides to emerge of the shadows and make her way into the spotlight you can be assured that it’s something worth taking note of.
In her new business, Just Good Coffee, Laura is returning to her roots and aiming to turn the coffee-brewing business upside down. Just Good Coffee launched earlier this year, in 2022, during the Specialty Coffee Expo in Boston (with an incredibly cool and recycled trade show booth, simply) with a single product known as the Olson Coffee Brewer. The brewer is targeted towards home coffee brewers and has the objective of making ideal coffee that is modest.
Creating Home Brewing Easy
Laura and her crew are not strangers to the home coffee maker market. The latest and many advanced technologies as well as certifications and aesthetics are all in their realm of expertise however, they were not happy. They concluded that all the new advancements in coffee brewers weren’t helping new users to make better coffee, nevertheless they were helping those who already had good coffee make their drinks better. To put it another way all of the bells and whistles that come with the coffee brewer can only be useful if the person who uses it can interact with the functions in an effective manner. In most cases, more functionality is used to deter those who aren’t familiar with. This is the case with the Olson Coffee Brewer, designed to feel comfortable, accessible and easy while producing high-quality coffee.
The Olson Brewer is designed to answer three main issues you encounter that you encounter with the “typical” cheap drip brewer. First, the engineers designed an additional heating element that makes the water sufficiently hot to reach grounds of the coffee grounds at the right temperature for brewing. This is between 195 and 205 degrees F. This is vital to the brewing recipe of coffee, since it allows a variety of delicious aromatics and volatile compounds to dissolve appropriately from the grounds and into your cup.
The Olson Coffee Brewer is built to allow for proper coffee ratios. Anyone who has used their gram scale at Airbnb and attempted to brew a full cup of joe using a affordable brewer will recognize the flood of grounds that can occur when you work with a ratio of grounds to water between 15:1 and 18:1. Just Good fixed this question by utilizing a Brew basket that is large enough to hold a suitable amount of grounds and still utilizes the standard Melitta filter.
The Olson Brewer was designed to provide hot water quickly, so that it can keep brewing times to a minimum. Just Good claims that the Olson brewer can create an entire eight-cup pot in as short than six minutes. The brewing time is needed to avoid excessive extraction and bitter tastes in your consume. To top all these new features Olson Coffee Brewer comes with Olson Coffee Brewer likewise includes an option to select a “bloom” role that assists fresher coffees to de-gas prior to the brewing technique begins. The true beauty of this machine is its simplicity (remember I began with that? ).
The best part is that the Brewer comes with all of these features, and also the ability to significantly improve your coffee experience at home by pressing (drumroll please) one button. To be honest, if you wish to make utilize of the bloom cycle you have two buttons but that’s all. There’s no touch screen, there are no temperature settings and no flashing lights as well as no alarms. Just fantastic coffee (pun intended). The other thing that is great? It’s the Olson Coffee Brewer will only cost you $149.99.
From my experience Laura Sommers is a good person with perfect ideas. Given that she’s chosen to make the brand’s image her own and you can be certain she believes it’s a good idea. Do you need to throw away your fancy brewer and purchase one from Olson Coffee Brewer? Perhaps not but you should remember this post next time someone is asking you questions about creating a better cup of coffee at home. Actually Good Coffee is focused on increasing the number of people who are excited about their coffee every morning and you should be too.
About the Author
Josh Taves is the director of business development at Stove Roasters in Michigan and the
the creator of CuppingBrewer.com. He was likewise a 2017 USBC finalist, which implies he’s a pro at his craft.
several various coffee equipments. He’s been in the industry of coffee since 2006 and is a fan of
creating the a lot of all the remarkable adventures that the outdoors has to provide.
This post was first published at Barista Magazine, an online magazine dedicated to baristas and coffee professionals.