A cover story featuring Nebraska’s Jasmin McGinnis. She discusses ways to improve online marketplaces, making seasonal drinks, finding the perfect roaster, and much more all in the latest issue!
BY SARAH ALLEN
Welcome to our brand new issue for August and September 2022! The issue is available now and you can read it online or purchase one or more copies today through the online store!
We’re thrilled to announce the most recent issue of Barista Magazine and it contains a variety of articles and information to keep coffee professionals up-to-date and invigorated. In order to achieve this we’ve collaborated with contributors from all over the globe to bring you stories that explore things like the creation of a wonderful seasonal drink menu, figuring out the way in which the World Barista Championship ended up in Bogota in 2011 and also how Jasmin McGinnis created a unique coffee business in the Nebraska prairie. We hope you will find the locations, people and topics in the August and September 2022 issue as fascinating and informative as we do.
Here are a few highlights of the issue:
Cover Special Feature: Jasmin McGinnis
Kearney, Nebraska, may not be the first place that comes to minds of many when it comes to specialty coffee however, those who have been to Barista’s Daily Grind and owner Jasmin McGinnis agree that, because of this business, Kearney is very much in the spotlight for outstanding coffee. Jasmin has achieved what many baristas strive to achieve and that is to manage the business but it’s also where she began her career as barista. Imagine buying the company that you enjoy working for. Then, Jasmin shares the highs and lows associated with owning a cafe and describes how it’s not glamourous, but it will be worth the effort.
“Add to Cart: Making the Most Value from the Online Marketplace’
In the past two years, when the world adapted to living with the effects of a pandemic, sales online have never been so crucial to a successful selling coffee retail. But how do you ensure that your online configuration is most suitable for your specific business? Written by coffee technology expert Luisa Castellanos “Add to Cart: Making the Most of your Online Marketplace” provides tips strategies, tricks, and techniques to ensure your cafe is not just standing apart from the rest and be financially successful as well.
“Whimsical Seasonal Drinks’
If you think about the connection between the fall season and the coffee drink, you’ll be able to resist to think of the pumpkin spice latte that pops up in your mind. Also, winter brings eggnog lattes and peppermint mochas aren’t they? The short answer is yes, but there’s more. As you get ready to set up your cafes to serve winter and fall season drinks, we suggest you look over this article by Josh Rank that advises to definitely include some of your old favorites but also to consider innovative seasonal drinks that are unique and original inspired by local flavors and trends across the country. And he explains how to bring them to life.
“Swipe Right: Which Roaster Relationship is the Right One for You?
We certainly enjoyed putting together the concept for this one Of course, choosing which relationship you would like to establish with the cafe’s roast coffee menu is almost as difficult as modern dating. Do you roast your own? Do you carry coffees from several roasters? Do you prefer to use one particular wholesale roaster? Each has advantages and disadvantages We go over it in this article so you can figure out which is the best option for your business.
This is just a small sample of the many informative entertaining, informative, and – we hope – enjoyable articles we’ve put together for readers in the August and September 2022 issue of Barista Magazine. Go through it to check out the “Field Reports,”” the “One on One” conversations and the “Takeaway,” new products and so more.
Subscribe to More and More!
As always you are able to take a look at Barista Magazine in digital or paper format. You can read the August and September 2022 issue for free by downloading our online edition. For more than three years of issues, browse our digital edition archives here.
You can order a printed version of the magazine via our online store , or begin with a subscription for a year or two.
This article was first published at Barista Magazine, an online magazine dedicated to baristas and coffee professionals.