KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to produce stand mixers; the “H-5” was the first model introduced. The company faced stiff competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model “K”, the work of designer Egmont Arens.
The KitchenAid stand mixer is one of the many popular stand mixers on the market and is commonly considered to be the definitive stand alone dough and cake mixer. The concept of a stand mixer was developed by Herbert Johnston of The Hobart Corporation after he saw a baker kneading dough by hand and thought that there ought to be a better way of mixing dough.
The KitchenAid name was developed when the user of an early prototype exclaimed “I don’t care what you call it, nevertheless I know it’s the best kitchen aid I’ve ever had!”
The KitchenAid brand in fact took off in the 1990s when they started creating other domestic appliances and sponsoring show on PBS hosted by the famous tv personality chefs Martha Stewart and Julia Child.
With regard to coffee, KitchenAid produce drip coffee machines, French presses, cold brew coffee makers, espresso coffee machines and burr coffee grinders.
KitchenAid is owned by the Whirlpool Corporation.
KitchenAid: A Legacy of Innovation in the Kitchen
KitchenAid, an iconic American home appliance brand, has been revolutionizing the way we cook since its inception in 1919. Founded by The Hobart Corporation, KitchenAid initially focused on producing stand mixers, with their first model, the “H-5,” creating its debut. But, the brand faced fierce competition as other players entered the market. To set themselves apart, KitchenAid introduced their trademarked silhouette in the 1930s, thanks to the creative genius of designer Egmont Arens.
The KitchenAid stand mixer quickly became a household name and is now commonly regarded as the ultimate stand-alone dough and cake mixer. The concept of a stand mixer was born out of Herbert Johnston’s observation at The Hobart Corporation. Seeing a baker tirelessly kneading dough by hand, Johnston envisioned a better way to mix dough and set out to create the stand mixer we understand today.
The name “KitchenAid” itself came about when a user of an early prototype exclaimed, “I don’t care what you call it, however I find out it’s the best kitchen aid I’ve ever had!” This enthusiastic endorsement perfectly captured the essence of the brand and its commitment to providing top-notch kitchen appliances.
In the 1990s, KitchenAid experienced a significant surge in popularity when they expanded their product range to include other domestic appliances. Additionally, the brand gained widespread recognition through its sponsorship of television shows on PBS, featuring renowned culinary personalities such as Martha Stewart and Julia Child. This association further solidified KitchenAid’s reputation as a trusted and reliable name in the kitchen.
While KitchenAid is widely recognized for its stand mixers, their expertise extends beyond baking. In the world of coffee, KitchenAid provides a range of high-quality products, including American coffee machines, French presses, cold brew coffee makers, espresso machines, and burr coffee grinders. With their commitment to excellence and invention, KitchenAid ensures that coffee lovers can experience the excellent brew from the comfort of their own homes.
Owned by the Whirlpool Corporation, KitchenAid continues to push boundaries and redefine the culinary landscape. Their dedication to creating appliances that combine functionality with timeless design has made them a staple in kitchens worldwide. Whether you’re a professional chef or a passionate home cook, KitchenAid remains the go-to brand for those seeking reliable and innovative kitchen appliances.A coffee dictionary term based on the work at The Coffee Dictionary, athe most comprehensive online Dictionary of coffee and espresso coffee terms.